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Our Story
Tourist Italy is part of the Mondarine Travel Collective. Here's how it all began...
What we do
With so many Italian hotspots and landmarks, it's easy to fall into checklist-style travel. That's where we come in. We elevate your trip with curated tours, hand-picked accommodations, seamless transportation, and insider insights, infusing your journey with authenticity and wonder.
We've walked the streets, stayed in the hotels, and eaten at the restaurants we recommend. From major landmarks to hidden gems, every detail is carefully chosen based on real experience. Our in-house tech connects it all into one smooth journey, while our support team is available 24/7 to ensure flexibility and peace of mind. Whether it's your first visit or your fifth, we handle the logistics so you can focus on what matters most - the magic of Italy.
How We Do It
Our touring style blends the ease of expert guidance with the freedom to experience Italy your own way. Each day introduces you to a new local guide, whether a chef, historian, artist, or regional specialist, each bringing a distinct perspective shaped by their background and connection to place. This rotating approach offers a richer, more layered view of Italy, from its iconic landmarks to its lesser-known corners.
Along the way, our dedicated host team ensures everything runs smoothly, adding thoughtful touches to personalize your experience. Many of our packages also include time for independent exploration, whether it's a lingering espresso in a quiet piazza, a spontaneous visit to a museum, or simply following your curiosity through cobbled streets. And whenever needed, our team is there with tailored suggestions or help arranging extra experiences that speak to your interests.
Our People
We care deeply about our guests, our team, our partners, and the environment we all share. Tourist Italy is proud to be an inclusive employer and partner. Our dynamic team speaks over 15 languages and represents a wide range of cultures, religions, and backgrounds. We work hand-in-hand with local communities and support small Italian businesses. Each of our guides and hosts has been hand-selected for their expertise and specialized knowledge. From chefs and winemakers to art historians, archaeologists, designers, and contemporary creatives, our guides offer diverse perspectives shaped by their own unique backgrounds. With passion and compassion at our core, we continually work to push the boundaries of what travel in Italy can be.
Our Core Values:
Human Centered
We keep people at the center of everything we do. Travel should feel personal, not transactional. We combine intuitive tools with real human support, so travelers always feel seen, supported, and in control.
Seamless Tech
Great technology should feel invisible. Ours is built to simplify, not distract.
It runs quietly in the background - reliable, intuitive, and designed to keep the journey smooth from start to finish.
Local Roots
If we’re not on the ground, we’re not really there. We believe real presence starts with local people, trusted partnerships, and firsthand knowledge. That’s how we ensure quality, adapt fast, and stay deeply accountable to every place we work in.
Built By Explorers
We travel like our customers do - curious, open, and always looking to go further. We believe the best journeys happen when you step beyond the expected. That’s why we build for discovery, not routine, infusing that same spirit into every detail we create.
Tourist Italy in the media
January 2024"Travel service Tourist Italy is launching a raft of unique tours designed to help you explore Italy without the crowds and to experience Italy in a very different way. The tours take you to the regular spots, but in a way that makes them more accessible."
June 2025"The region’s been on the rise for a decade or more, but local experts say the Dolce & Gabbana show, which took place on a makeshift runway winding through the fairytale-like cottages, known as trulli, in Alberobello two years ago turbocharged curiosity. “We saw a 120% increase in booking from US clients from the region for 2024, after that,” said Ben Julius, who runs Tourist Italy. “And we already see a 50% increase on that for 2025.”
September 2025"From behind-the-scenes cultural tours to twists on classic locations, including a collection of hard-to-find experiences, Tourist Italy is the quintessential Italian tour company that knows every nook and cranny of this culturally rich European nation renowned for its ancient history, diverse and scenic landscapes, world-class art, fashion and exceptional cuisine."
June 2024"My day trip to the Tuscan countryside had been organised by Tourist Italy.
The company offers everything from packages with hotels, tours and transfers to individual tours you can book when you have made your own arrangements. After my six-hour outing in the Tuscan countryside, I arrived back in Florence, where I marvelled at the magnificent Duomo cathedral and strolled along the banks of Arno River, with its stone bridges such as the Ponte Vecchio."
June 2025This Is the Actual *Best* Time to Travel to Italy, Per a Travel Expert. Ben Julius is the founder of Tourist Italy, a travel agency specializing in custom tours, hotels and travel packages. ulius explains that early spring and late fall can often be rainy in the north, while the south (like Puglia), will typically have better weather, even if you’re not at the height of the season."
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